Adidas Yeezy

“Yeezy yeezy yeezy just jumped over jumpman! Yeezy yeezy yeezy I feel so accomplished!”

This lyric is from Kanye West's single "Facts". Throughout the song, Kanye is full of praise for Yeezy, which he participated in the design and production of.

Adidas Yeezy is a collaboration between German sportswear company Adidas and American designer, rapper, entrepreneur and celebrity Kanye West. This collaboration is notable for its limited-release marketing model. The Yeezy series is the most popular and marketing implication epic sneakers.

In today’s sneaker market, every brand is racking their brains to get a piece of the billions of dollars, whether it’s through collaborations or hype. As a rapper and not a legendary athlete, Kanye West has occupied a place in the sneaker world.

About Kanye:

His full name is Kanye O'Malley West. He was born on June 8, 1977 in a middle-class family in Atlanta, Georgia, USA. His first album "The College Dropout", which is closely related to his personal experience, won the runner-up spot on the U.S. album sales chart with over 440,000 sales in the first week of its release. It also earned Kanye the 47th best album in 2005. Grammy Award for Best Rap Album. After that, Kanye's music career was out of control, and his unique style made him attract countless fans. Then Kanye set his sights on the sneaker market and began cross-border collaborations with many brands. Although these shoes are far less famous than Yeezy, Kanye’s accumulated design and marketing experience in dealing with big brands have accumulated an important foundation for Yeezy’s future popularity.

The first brand to officially collaborate with Kanye West is Bape. Kanye West and Bape released a pair of shoes called "College Dropout", which are rare on the market and have high resale prices. He also designed shoes for Louis Vuitton and Nike. Released a series of Air Yeezy sneakers in an ongoing collaboration with the American sporting goods company Nike, but his collaboration with Nike only lasted five years.In 2013, it terminated its cooperation with Nike. Released a total of two sneaker styles. 

Kanye is not only a musical geek, but he can also be called a sales genius. The popularity of Yeezy has a lot to do with his successful marketing strategy. Adidas Yeezy's sneaker series has had a significant impact on sneaker collecting culture through special marketing methods.

1. Hunger Marketing

His biggest advantage is that he takes advantage of the limited number of products and hypes them up before they are released. The products will be sold out as soon as they are launched. Hunger marketing has been tried and true. And for dealers, hunger marketing also allows them to re-sell the sneakers at three times or even higher retail prices after they are released, so as to make more profits from consumers.

2. Help from friends and wife.

Kanye’s wife Kim Kardashian is the core figure in his hype for Yeezy. Photographed by the media "intentionally". After the photos were exposed, Kanye immediately recruited a series of social media celebrities and asked them to wear the same products as Kardashian to recreate the photos taken by the paparazzi. Let these photos be circulated on social media for secondary dissemination. Such waves of publicity on social media caused the search demand on the platform to surge by 45% one week after the release of this Yeezy model compared with the previous week. This direct-to-consumer advertising strategy not only saves marketing costs, but is also a way to promote his products to the masses.

Due to the large influx of fashion enthusiasts and its limited-sale marketing model, the price of the Yeezy series was once hyped and skyrocketed, which was criticized by many parties in the society.

COCOSHOES has its own factory and is one of the OEMs of Yeezy shoes. Regular manufacturing technology and raw materials. Due to the short supply of Yeezy in the market, authentic Yeezy shoes are very expensive and limited in quantity. So Coco Shoes produced Yeezy Reps that with 1:1 quality which is committed to allowing fans who like Yeezy to buy the best yeezy reps shoes. 

People also like yeezy’s styles: Yeezy 350 Reps | Yeezy 380 Reps | Yeezy Slide Reps | Yeezy Foam Runner Reps | Etc 

You can also get Best Bape Reps Shoes and Louis Vuitton ETC on Coco Shoes.